Not all businesses are meant to grow exponentially ending up in an IPO or something even larger. Some businesses; in fact most of them today, are meant to be lifestyle businesses. These are small businesses that help the owner pay their monthly bills but are not meant to sap the living energy out of their souls as they work relentlessly to grow it into an international corporation. Continue reading
How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? By making use of the right strategies, you can in fact make your product sell itself. Here are some tips on how to do this. Continue reading
As college graduates enter the workforce, they often seek the perfect location that will serve as a hub for youth, energy and opportunity. Researching potential career destinations is a great idea for any aspiring leader. The city of Raleigh offers a research park that is home to more than 170 global companies. Continue reading
When Valentine’s Day rolls around, you may have trouble enough picking out a gift for your sweetheart, let alone trying to come up with an appropriate gift for your assistant. Yes, you do have to put some thought into it. Continue reading
If you are currently a business owner and/or still considering on starting your own company, one thing is for sure, it is always important to step back and make sure that you take all the proper legal steps for the protection of a legal business entity. There are many entrepreneurs who dread having to deal with legal aspects of starting and maintaining a business because they do not know where to start. Continue reading
If you’re in the tech startup industry, you might want to start sweating now. According to Wamda, approximately 90 percent of tech startups will fail for reasons including competition, a lack of funding and a lack of overall experience. With all of this stacked against you, you might find it worthwhile to educate yourself on a few startup tips from experts that made it big. Continue reading
Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Continue reading
From Obamacare to workers compensation insurance, the waters of business insurance policies can be difficult to navigate. Ninety-four percent of small businesses believe they are adequately protected by their current insurance policies, according to Inc.com, but only a little more than half of them have the appropriate insurance necessary to recover from a disaster. Continue reading
