Starting from having the idea up until the company matures and stabilizes; founding a startup business is a thrill ride. It has been said by some of the greatest entrepreneurs, that the exhilarating factor of betting a great deal of what you have, may it be time, effort or money, towards a business is a great adventure.
Simply put, a startup business is a challenge that will continue to mesmerize generations. The uncertainty of not knowing if you’ll end up with success at the end or walk away with nothing has always been the road traveled by passionate individuals. Having said that, one thing is for sure though, the path towards success of building your own business is not a path covered in red carpet. It’s very far from the success stories we’ve often heard of billionaires. The truth is those stories are the remnants of a million other ventures that has withered along its path.
Marketing Plays a Key Role
You may have the idea, perseverance, and you may even have tons of money to start with, but without a proper marketing plan, the danger of failing always looms.
In this article, I’m going to introduce to you a need in marketing that you definitely should have full knowledge of. It’s the value of mobile marketing. No one can argue that the most booming industry now is the mobile industry. From hardware, software and marketing, it has literally rewritten how the ball game is played on these industries. Moreover, it is continually being written, which is the cause of so much confusion for startup company builders. One thing I can tell you though is at the top of the heap, the iPhone marketing strategy leads all viable marketing options for mobile.
Mobile is the New Frontier in Marketing
Unfortunately, the adage “build it and they will come”, only exists in movies. In the real world, you have to face reality. you have to sneak into where your target market are. Infiltrating the hordes of Apple followers is a great place to start. For one thing, they have the money to boot (because they’re able to afford an Apple product). Secondly, it’s very easy to market new things to them through the device they always have in front of them – their Apple device.
Tapping into the Apple Ecosystem
Creating an app is the easiest way to market your newfound business to the sea of Apple fan boys. By the last count, 25 billion apps have been downloaded from the Apple App Store. The second route is, by tapping into the mobile ad network developed by Apple. Through it, you can have your new brand flashed directly into the gadgets many people are closest to – their Apple devices. That alone means you’re tapping into premium real estate. A place where you can reap new customers, build new partnerships and extract awesome talent to work with.
Not capitalizing on the mobile industry or taking the great Steve Jobs’ ecosystem for granted is dumbfounded. On the other hand, those who know its value will be surprised on how much of a gold mine it is.