Marketing is never a straight-forward aspect of the business. You’re not only competing with your business rivals but also the attention of your potential customers. Thousands of man-hours have gone into creating all kinds of strategies. People have explored all kinds of ideas from the mundane to the out-of-this-world. You can never know what will be a successful campaign. You can, however, take steps to make sure that your campaign at least gets noticed. Here are some of the more unconventional marketing strategies you may not have considered.
Text messages are not relied on quite as much as the other kinds of mobile technology anymore. You have to ask yourself, why not? Some find them obnoxious, but the fact is that text campaigns are a lot harder to ignore than e-mails and social media. In the process of checking their phone, the customer almost always has to come face to face with your message. The reliability of campaigns using SMS API integration only speaks to the fact that they are still going. If you don’t mind providing an annoyance to some, you might find others who are in serious need of your services.
A different market
Have you considered that, regardless of what industry you might be in, the average consumer shouldn’t be your market? All kinds of businesses, from furniture to coffee, find that their best customers lie in businesses. Business 2 Business marketing (B2B) can be a lot more lucrative than targeting independent consumers, too. After all, businesses are likely to need more volume of services or product than the average person.
Guerilla marketing photo by Wistula. License: CC BY-SA 3.0.
This is the use of unexpected, often wacky tactics. Guerilla marketing can be a powerful way to catch the attention of those who otherwise might not be consumers. There are a lot of famous examples you can look up to see if you’re willing to go the extra step with your own marketing. Don’t be afraid to think creatively and go outside the box when it comes to marketing. If you have an idea that can bring the relative attention to your business, it doesn’t matter how crazy it might be. Sometimes going big is the only way to go.
The online market is always ripe for a good bit of digging for customers. But sometimes you don’t have to do all that work yourself. Rely on bloggers and influencers who have already done a lot of the heavy lifting themselves. Guest posts from you on the right blogs can do a lot for your business. With the right approach, you’re using the goodwill and reputation of someone else’s hard work for instant benefit. Of course, you will want there to be some kind of reciprocation for the blog owner, too.
The best way to get more attention that some business owners don’t think about is simply to create the opportunities yourself. Make your encounters with everyday people memorable. If they seem like they’re likely to have need of your business, mentioning it can’t hurt. Creating yourself a memorable business card is likely to have you come back to their attention in the future too.