Trade events are fantastic ways to generate leads. There is a problem, however, and it’s a lack of originality. Like all good things, businesses jump on the bandwagon and steal ideas. As a result, every event looks and feels the same, which is a massive turn-off for audience members. Your business has to be unique to catch the eye or else it will fade into obscurity like the rest of the competition. Of course, being creative isn’t as easy as flicking a switch. So, with that in mind, below are four tricks of the trade show which are incredibly inventive.
Strut Your Stuff
The one rule of marketing which companies have to keep in mind is looking the part. Normally, bosses take this to mean dressing sharp and appearing professional. True, both of these are essential aspects of an event, but they are tried and tested, as is sexing up your booth. No, to strut your stuff, you need to hire models and get them on a makeshift catwalk. A “fashion show” is an excellent, gimmicky way to draw attention to your products and services. It works even better when the products aren’t clothe-based as it has a novelty element.
Take To The Skies
Booths all look the same, which is a problem if you want to generate leads and compete with your rivals. The key is to stand out from the crowd. As long as there is enough space, a plane is a fantastic place to host curious passers-by. You can even hire flight attendants to meet and greet people with company information when they come aboard. It seems like a lot of hassle, but small aircrafts are available for this very reason, and the attention is unparalleled.
Do you know what the most annoying part of customer service is? It’s a pushy or suffocating sales rep. When customers feel crowded, they tend to push back and bounce. So, you should leave them alone while providing them with all the data they need at the same time. Although it sounds impossible, it’s straightforward thanks to touchscreen technology. Just ask Monster’s, VP Phil Cavanaugh! Or, there are audio guides that you can put together without much fuss or expense. Sometimes, guys and girls need space to do their thang.
A Wing And A Prayer
It shouldn’t be the case, yet many businesses do ad lib events. Winging it is never a good idea, especially when customers remember customer service over fancy lights. The things people like are warm smiles, a witty remark, and a desire to go the extra mile. To instil this into your staff, you need to focus on training well before the event date. For instance, they need to understand and agree with the objectives to deliver a quality experience and generate leads. It’s the little things in business that make all the difference.
Being creative isn’t easy, but it’s the best way to cultivate a successful event and generate leads.