What are some of the perks we have because of social media? You might be thinking about the latest selfie you just posted on Facebook. Well, yeah, that’s one of the perks too. But there are countless others as well that have drastically changed the course of lives, businesses, and many other things. People have indulged in the social media world to the extent that not using it seems impossible. However, below are some noticeable perks of social media that have been jotted down.
1. Social media influencers
As social media has become vastly indulgent in people’s lives, so have social media influencers. Who are influencers? Social media influencers are credible figures on social media apps who have established repute due to their knowledge, products they offer, authentic talents they hold, or because of the number of followers on social media. Social media is all the platform these influencers need to gain popularity.
Usually, there are 4 kinds of social influencers:
Macro-influencers; often well-known individuals who usually have thousands or millions of fans. They are famous on social media channels, etc.
Micro-influencers; don’t have as much audience as macro-influencers do, but they are often recommended for their advice, knowledge, and authenticity like nutritionists, psychologists, etc.
Nano-influencers: these figures have as little as 1k or fewer followers on social media, but their products are known as authentic and approachable.
Celebrity-influencers: they fall into the category of Macro- influencers. Nationally or internationally recognized figures with brand association.
2. Freelancing—a big deal for job hunters!
Apart from all the fun, social media has been a great help for freelancers. Earlier, finding the right platform for freelance work used to be a tough task. But now freelancers can showcase their talents and samples of their work on social media that makes it easy for concerned parties to approach them. Through social media, freelancers also stay updated and engaged with all the latest activities going on and the kind of demands clients ask for. Even those looking for online jobs (mostly students or fresh graduates) can join certain groups and send requests through social media to get in the flow.
3. Social media bloggers
With the help of social media, you can take your work to a whole new level, no matter what kind of blog you run. Some people run their blogs written by themselves while others run them for certain companies; this makes the targeted audience more approachable. Social media platforms like Instagram, Tumblr, and WordPress, etc., are flooded with bloggers. Blogging is also a great source of earning money online.
Fact: Always make a wise choice of picking out the right social media for your audience. The kind of audience you’ll find on Instagram isn’t the same that you would find on Quora. Think with the perspective of your niche.
4. Informative discovery and online education
How often do you watch the news to stay updated with new technological breakthroughs and informative discoveries? Almost 65-70% of the individuals stay updated with the latest news through social media instead of actually turning on the TV and watching news channels. Other than that, you can easily study online diplomas or short courses. There are constant updates and feedback related to such information on social media that keep you upbeat. Through social media, one can discover many powerful ways of learning innovative augmented reality tools easily for either work or passion.
5. Social media marketing (digital marketing)
Social media not only stands at the top for connecting people but also it’s a great resource for digital marketing that is growing day by day at a wild pace. To meet the right customers, social media helps to strategize marketing techniques. By sneaking into people’s lives, marketers are able to recognize the needs of a targeted audience and shoot at the right point! If there is any innovation in a brand, the audience will have all the information on their phones through social media sitting right on their couch. More sales are possible through easily approachable online outlets whose ads are all posted on social media apps. Social media has advanced businesses to a top-notch level!
6. Keeps you connected!
Whether your loved ones are in the other corner of the world or right next door, social media keeps you connected to them by sharing priceless moments that are regrettable to miss and keeps the precious bond intact.
With all the perks of social media that are no less than a blessing, would you ask for more?