What is the Role of a Brand Ambassador and How to Build your Dream Team?
If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…
Food for Thought: Will Robotics and Automation Change the Way We Buy Groceries?
Explore the transformative impact of automation in industries like groceries, from cashier-less stores to high-tech warehouses. The future is here.
Frozen Food Market According to a Study Expected to Reach $306B by 2020
Uncover the dynamic frozen food industry's growth, challenges, and safety measures, including the critical role of metal detectors. Learn more.
Plastic & (Not-So) Fantastic: What is the Manufacturing Process of Plastic and How to Recycle It?
Plastic, omnipresent in modern life, poses environmental challenges. Learn its history, production, and the need for responsible disposal.