Globalization of the world’s trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing. In its relatively short existence, it’s brought with it a plethora of changes that make what was once impossible with traditional mediums possible. Continue reading
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. Continue reading
In the past ten years, e-commerce grew exponentially creating countless opportunities over the internet. Online businesses are gaining huge popularity because they need less investment, almost no physical space and offer better customer interaction. Continue reading
Cloud computing is one of the biggest trends in technology today. If you’re asking yourself, what is cloud computing?, then here’s the answer: it’s a vast, interconnected web of ‘virtual’ machines – sometimes tens of thousands of individual computers either … Continue reading
As your small business grows, how you handle momentum can determine whether you’re headed for future franchises or foreclosure. Business success means you’ve found a product, service or cocktail of the two that consumers value, but that doesn’t mean you should quit taking risks. Continue reading
Are you a manager interested in improving the performance and profitability of your call center? As you may know, improving the quality of your customer service has a direct impact on both sales and customer retention which directly affect the bottom line. Continue reading
To attract and retain students, universities and online colleges adopt traditional marketing techniques that businesses use for branding and promotion. Higher education institutions can enhance their global recruitment efforts by mimicking the types of direct-mail marketing campaigns or social media practices that businesses execute. Continue reading
Some people will say that the need for a business card is going to the wayside thanks to the boom in online networking and social media. However, that is simply not the case. In fact, Business News Daily states that almost half of small business owners are actually handing out more business cards than they were five years ago. Continue reading
