Build Your Business Through SMS Marketing 

Woman sending a text message on her mobile phone

Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Continue reading

How Trade Shows can Benefit Your Business 

Trade Show

In today’s world of modern technology, marketing through social media and the Internet are the popular tools for brand promotion. While most companies are taking advantage of digital advertising, traditional marketing strategies are still very popular and proven to be effective. Trade show is just one of the many ways on how to market your company’s product and services on a more personal and interactive approach. Continue reading

The Importance of Listening to Collective Wisdom 

How well you observe people as they interact with various technologies determines your ability to take stock of how they experience products, services, and the beneficial solutions they find in them. Consumers take to innovative products and services positively with an amazing amount of appreciation reflected in the way they patronize, perpetuate the value promise, and even “advertise” them for other consumers to experience. Continue reading

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