Why American Businesses Don’t Always Get Social Media 

Social Networking

There is a strong stereotype about American businesses among non-American nations. Americans show up, make a lot of promises, act busy, and then disappear. Once a new venture is started in another country, a mysterious American manager might send flurries of emails to foreign employees, but few bother to make personal visits. Continue reading

6 Great Ideas for Themed Contests 

Themed Contests

Contests work best when they’re timely and relevant, and as fall descends and the holidays approach, there’s no better time to throw a themed contest. Themed contests can work in a wide variety ways. They can be built around holiday themes, or they can have a theme related more to your company’s brand. Continue reading

How to Make Technical Information More Digestible for Your Audience 

Simplify Info

Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Continue reading

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