Marketing
Unleash the power of marketing. Craft compelling strategies, engage audiences, and build strong brands in the dynamic landscape of today's digital age.
How to Create Successful Marketing Strategies like Volkswagen
Marketing around the Volkswagen Polo has always been a hit with the public. From clever tag lines to tongue-in-cheek ads, the German car brand never seems to fail when it comes to promoting its products. Considering that the VW Polo is one of 2017’s best-selling cars in the UK, clearly the brand’s approach is working very well. However, how do you know just how funny, true-to-life and controversial to be when marketing your business? VW dealership, Vindis, has looked at how Volkswagen pushes fun and controversy to sell its cars and explores whether smaller businesses can do the same. VW Polo’s most famous ads There are plenty of promotional material…
Search Engine Optimization: What Services Does an SEO Expert Offer?
Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing their websites and everyone is going that extra mile to ensure that they get professional experts to handle their search engine optimization. However, some web owners don’t have an idea of what SEO really is and why they need it for their sites. Luckily, this post is meant to give you an idea of what to expect from a professional SEO expert. So, read on and be ready for the…
What is the Role of a Brand Ambassador and How to Build your Dream Team?
If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…
How to Increase Customer Lifetime Value
Customer lifetime value (CLV) signifies the projected net profit contribution of a customer over time. It is calculated by adding the revenue you gain from a customer and subtracting the money spent on serving them. It is always seen that the CLV is always lesser than the value of acquiring a new customer. The Marketing stats states as follows The probability of selling your product/services to a new customer is about 5-10%. Whereas, the probability of selling the same product to the existing customer would be roughly about 60-70 %. For any organisation giving emphasis on increasing the customer lifetime value is of utmost importance. There are few tricks and…
5 Ways to Increase Sales Online
The web is a huge place. And people from all walks of life buy and sell stuff. It is basically a dynamic environment that is ruled by mostly ever changing algorithms. As such, if you want to improve your online sales and better your selling or rather web marketing strategies, you have to keep pace with these changing times and virtual environment. And under such circumstances, there are several instances, when even veterans fail to get the desired results from their online marketing strategies and techniques. Few experts are of the opinion that by means of “trial and error” methods, you will be able to find out which strategy works…
How to Get More Instagram Engagement
Talking about the user engagement, Instagram with its more than 600 million users has lapped other social media platforms such as Facebook and Twitter according to the latest research. It has now become quite important to get the heavy traffic and high figure of followers on Instagram. With having more number of followers, you can have many benefits as you can boost up your sales, keep an eye on the brand loyalty, and have a proper brand recognition. But if you are confused about how to get a large number of followers, here are some short and quick tips you should follow to get more engagement to your Instagram profile.…
5 Examples of Psychology on Landing Pages
As a digital marketing company we spend a lot of time studying conversions rates and testing theories out to see if conversion rates can be improved. One of the areas we’ve had most success with is applying psychological principals to how the landing page is design and the type of content that is added to the page. The human brain is a wonderful thing and it’s amazing how much power there is in psychology. Online marketing has evolved rapidly over the past few decades and so have the way customers interact with websites. With years of research and surfing the web, customers are now immune to a lot of traditional…
5 Ways Live Video Streaming Boosts Business Growth
Buyers are increasingly getting used to watching and sharing short videos on social media. Platforms such as Facebook provide different alternatives for online advertisers looking for innovative ways for live streaming. Live streamed videos capture the attention of internet users fast. They provide an alternative for sellers to market products and services in ways that bolster their businesses.
How to Market Your Remodeling Business Properly
Marketing any sort of small business can be tough. In the world of remodeling, the fact is that you’ve probably got a dozen competitors in your area. Getting your voice heard above the din can be difficult. That doesn’t mean that you can’t market your business successfully and get the clients that you want and need to grow. It just means that you’re going to have to be smart and creative about how you market your remodeling business. Use this guide to learn more about how you can stand out in a crowded marketplace where consumers have more choices than ever. Understand Your Skills As a home remodeling franchisee, you…
Tips For Better Monitoring Of Your Business’s Online Presence
Everyone tells you that you need to have your business online and where online it needs to be, but they don't always delve into what it is you need to be paying attention to if you want to ensure your online efforts are making a difference. What you post online will seriously determine the popularity of your post or website.
Putting Your Business on the Map
When you run a retail store, the last thing you want is to be undiscoverable. There's a certain prestige when it comes to running a hidden store that's full of great gems, but ultimately that's not good for business unless you run a niche store that sells expensive products. If that's the case, then be as obscure and hard to find as you like!
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
