• Customer Card
    Marketing

    How to Keep Customers Loyal to Your Brand

    As the saying goes: "Quality is better than quantity", and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

  • Upset Tired Employee
    Management

    How To Recover From Losing A Key Client: A Guide

    Disappointing. Surprising. Down-right terrifying. Yes, these are all terms we’ve heard used to describe the loss of a major client. Whether you’re a one-man band, SME, or major organisation, losing a key client can have serious repercussions for your business. Unfortunately – although perhaps reassuringly – it’s something that almost every entrepreneur and business will face at some point. What’s more, the manner with which you react to the situation can lead to a net benefit in terms of both profit and professionalism. In this article we discuss how to recover from losing a key client and how the negative circumstance may be turned into a positive. Don’t burn your…

  • Call Answering
    Business Tools

    How to Choose a Call Answering Service

    When choosing a call answering service, we need to consider these four tenets: Take advantage of any free trial periods, Watch out for long contracts, Get references, and Don’t be too concerned with high prices. For this article, we will assume that you have diligently followed these 4 steps and are ready for the next evolution how to your answering service running smoothly. We will explore a few industry tips & tricks on how to keep your service professional and reliable.

  • Black Painting Wall
    Economics

    4 Green Technologies Shaping the Future

    When you plan to fix up your home, you may be overwhelmed when you think about where you can invest your time and money. When your HVAC system unexpectedly breaks down, for example, you are going to service it quickly, but what about long-term improvements to help you live a more eco-friendly lifestyle?

  • Office Laptop Mouse
    Management

    How to Discover the Ideal Office Space for Your Business

    Finding a new office space for your business can be challenging and requires careful thought and planning. A new office is much more than a simple change of address since the property you opt for will reflect your company's values, culture, and brand personality. Therefore, it's crucial to have a clear understanding of your requirements before setting out to seek new office space.

  • Failure Bad Investments
    Management

    What You Can Learn From These Failed Startups

    Starting a business is never easy, even when you have the best intentions and a passionate spirit. No matter how committed or excited you are about an idea or concept, it doesn’t dispute the fact that nearly half of all newly launched businesses will shut their doors within five years, unable to succeed beyond that mark. There are many reasons why this happens.

  • Alternative Energy Business
    Management

    3 Ways Mega Companies Are Decreasing Their Energy Use

    Several years ago, German industrial giant Seimens announced that they would be investing well over $100 million to reduce their carbon emissions and eventually become a climate-neutral company. Although this news was great for the planet, the company wasn't acting out of pure altruism. In fact, the company estimated that this upfront investment in energy-efficient technology would soon result in energy savings of well more than $20 million per year.

  • Business Meeting Notes
    Corporate Law

    Four Steps to Starting a Business in France

    Setting up your own business, no matter what it is, can be a daunting prospect. But doing this in France, where complicated bureaucratic forms in French are enough to scare off even the most determined entrepreneur, is many times more intimidating! To help you get started, here are four key elements to keep in mind when starting a business in France: 1. Find your niche When setting up a business abroad, you’ll face a number of concrete obstacles compared with local entrepreneurs. The language can present a significant barrier, not just for legal and other formal procedures (discussed in detail below), but also in terms of building business connections. To…