• Caveman
    Marketing

    Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now

    Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…

  • Volunteer Donation Community
    Finance

    Great Fundraiser Ideas for Your Service Project

    When planning a service project for the community, a family, or even a school one of the first things you have to consider is raising the money for any important items that have to be purchased to complete the project. This means most likely that you need to conduct a fundraiser. Here are some fundraising ideas for great ways to raise funds to support your service project:

  • Finance

    How To Develop Confidence Speaking During A Budget Meeting

    Presenting a budget to shareholders, investors and colleagues can be uncomfortable, especially if finances in the past were less than optimistic. But even the most negative of situations can be made positive when speaking with confidence in the boardroom. CEOs are experts at dealing with this pressure and delivering investor confidence when talking about company money. In a TechCrunch article, Gregory Ferenstein argues that Yahoo CEO Marissa Mayer would be a great resource to U.S. Congress during the sequester debates in the House and Senate. The reasons vary from Mayer’s tactics of turning around Yahoo to her past with Google, but the underlying theme is that she knows finance and…

  • Management

    Tips to Make the Most of Small Business Growth

    The U.S. economy received a bit of good news recently. According to accounting software firm Intuit, small business employment increased 0.11% in January, led by the construction industry’s 0.3% rise in revenue. Small businesses owners hope this uptick is the beginning of a prosperous 2013. As your small business grows, how you handle momentum can determine whether you’re headed for future franchises or foreclosure. Business success means you’ve found a product, service or cocktail of the two that consumers value, but that doesn’t mean you should quit taking risks. From rewards-generating credit cards to a productivity-boosting business culture, try these tips to promote continued success. Reward Your Hard Work Start-ups…

  • Accounting Calculator Taxes
    Accounting

    The Benefits of Hiring an Accountant

    Whether you are a small business, self-employed or even just looking to cut a little aggravation out of your life, it is time for you to think about hiring an accountant. An accountant is someone who is meant to help you with your financial situation, and there are plenty of reasons to find a good one who will take on your accounts and with whom you can consult at least once a year at tax season. Even if money is a bit tight, take a moment to think about why you might want to hire an accountant for your own uses. Tax Breaks In many cases, a tax accountant can…

  • Employees
    Management

    Tips to Manage Workers on the Job

    Construction managers often have trouble completing their projects on schedule. Unexpected issues like workplace injuries or unsuitable weather cannot be easily controlled; however, there are other things that can be done to increase the chances of a project completed on schedule. Following these tips for managing workers on the construction job can improve worker productivity and ensure the timely completion of a project.

  • Marketing

    Use These Strategies In Your Next Direct Marketing Campaign

    Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…

  • Marketing

    Five Reasons to Get a Degree in Marketing

    Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. It is an interesting time to get into the field of marketing and a degree in the subject can provide you with the latest and greatest when it comes to this subject.

  • Public Relations

    Dress for Success: Fashion Tips for Ambitious Young Businessmen

    You have made your way into a company that offers you plenty of opportunity to advance. Or maybe you are looking to jump ship and want to find such a company. Whether you like it or not, you have to dress for success to get the job you want. It does not matter whether you are a man or a woman, the way you dress will make or break your chances of advancing. Men and Women It is better to overdress than under dress. Showing up your first day in a pair of old khakis to work in a conservative suit and tie office is not the way to make…