• Customer Card
    Marketing

    How to Keep Customers Loyal to Your Brand

    As the saying goes: "Quality is better than quantity", and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

  • Sheraton Hotel Sydney. Photo by Alpha. License: CC BY-SA 2.0.
    Travel

    Top 3 Benefits of Using Corporate Hotel Discounts Cards

    Most entrepreneurs probably know how hectic and costly traveling can be for them. It takes up most of their valuable time. However, they need to undertake such journeys for a variety of reasons. Otherwise, conducting their organization’s commercial activities can be a tall order. One of their most important concerns is finding the right hotel accommodation. They generally choose the one which suits their personal preference. However, such lodgings generally come at a very steep price. This makes it difficult for them to control their business costs over time. However, many opt to use suitable corporate hotel discount cards to overcome such difficulties. Why do entrepreneurs opt for corporate hotel…

  • Dinner Meal Table Wine
    Logistics

    The Holiday Survival Guide

    The drums are already rumbling and the holiday preparations have begun. Dates are already being etched into diaries and times are being negotiated. The Holiday season is almost upon us and with it come the expectations of relaxation, fun, spirit and cheer. We get swept up in it. We can’t seem to help it. Of course, we want it all to work out. We don’t mind spending the money. We’ll enjoy the build up and with it we will look forward to our families, friends and in-laws. It’s easy to forget though that this often leads to us feeling burned out, washed out, broke and a little bit over it.…