• Marketing New Product
    Marketing

    Don’t Get Lost In The Digital Age, Offline Marketing Is Still Important!

    It can be easy to lose sight of things in the digital age as we turn to social media platforms and on page content to market businesses, rejecting the more traditional methods we once adopted. But it’s important we don’t lose sight of these offline techniques completely because they’re still important when it comes to sharing your product and business with the world. Something as simple as business cards are even being adapted to feature aspects of the digital world, with telephone numbers being swapped for Twitter handles and minimalistic designs in favour of detailed cards. While social media is important now, it’s a good idea to include as much…

  • Marketing Success
    Marketing

    Top Things To Consider When Planning A Business Marketing Strategy

    If you have a business, you’ll understand the importance of marketing. You have to promote your business if you want to have customers. Here are the top things to consider when planning your marketing strategy: Target Market The first thing you have to think about is your target market. Who are the people most likely to want a piece of your business? Normally, you can decide this based on what your business does. Look at the products and services you offer, and think who they appeal to the most. Once you’ve got your target market, you should focus all your attention on them. Your marketing strategy should aim to promote…

  • Marketing Strategy
    Marketing

    Make Sure Your Marketing Strategy is Cohesive

    Every business owner and marketing manager understands just how important marketing their business can be for future revenues and profits. If you are in charge of promoting your business, it is important to use all of the most effective strategies to your advantage. With so many different avenues for marketing these days, learning how to take full advantage of the platforms is extremely important.