• Jewelry Business
    Marketing

    Advertising Your Jewelry Business: The 4 Best Ways

    One of the greatest things about running your own jewelry business, or any business for that matter, is that you are your own boss. You are in charge; there's no one to tell you what to do. It's your business and because of that, it's you who gets to make all the important decisions. Of course, running a small business is no easy task. It's not just a case of launching your company, handing out a few business cards, and voila, instant success.

  • Social Media
    Marketing

    3 Tips for Boosting Your Social Media Presence

    Social media marketing is a practice we either feel incredibly confident doing or completely lost trying to navigate. While most of us can say we have some grasp on it, the actual best practices for boosting and propelling our brand on social media can be a tall task, and even the best marketers are endlessly still trying to keep their edge. Here are some of the best ways to refine your social media marketing strategy to increase your audience and sales. Focus On Images Perhaps one of the best tools you can use on social media is quality images and graphics. While an obvious tactic for visual platforms such as…

  • Online Marketing Strategies
    Marketing

    Use These Two Proven Ideas To Generate More Leads

    What is the best way to generate more sales leads? How can you find new customers to boost your business today? When thinking about how to generate more leads, some methods work far better than others. Two in particular that have stood the test of time are cold calling and the internet. Use cold calling to generate offline leads and your website to generate online leads.

  • Online Marketing Tablet
    Marketing

    Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign

    Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.

  • Wordpress Lanyards
    Graphic Design,  Internet

    WordPress Design: How To Make Your Website Look Professional

    WordPress is a fantastic tool for anyone that's looking to start their own website, but it won't hold your hand for you. While it may provide you with some helpful tools along the way, you're going to need a good design. You'll want something that's professional, smart and easy to read. There are lots of ways to go about this, and your ability to succeed as a business might depend on it.

  • Business Growth
    Management

    Grow Your Business & Save Money In The Process

    As a business owner, you should constantly be looking for ways to take your venture to the next level. Improving the company can take many forms. Ultimately, though, your main goal is to increase profits. After all, finance is the only barometer of success that truly matters to the future of your operations.

  • Twitter Chat
    Business Tools,  Marketing

    An Introduction to Twitter Chats

    Twitter Chats are a great way to make connections and gain influence in your field or among people with shared interests. Participants in these chats act as community members by answering each other's questions and helping solve problems. Getting started can be intimidating, but it is actually quite simple.

  • Beauty and the Business. Photo by Startup Stock Photos. License: CC BY 4.0.
    Management

    Beauty and the Business: How to Compete and Thrive in the Salon Industry

    The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media. Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…