• Website Resources. Photo by Serge Kij. License: CC BY 2.0.
    Online Business

    Must-have Elements of a Business Website

    In today’s society and market, it is expected for a business to operate a website. Everyone visits the cyberspace, so companies need to leave their mark on the internet. There is a difference between having a website and conducting business through a site. Everyone today can create a site on the internet, but creating a business page is where the work begins, not stops. Each year new trends emerge in the industry. If a company neglects this aspect of its brand management, they’re about to miss out on profits and new clients. Background Videos A picture is worth a thousand words and moving images even more. Time is also money.…

  • Man Microphone
    Marketing,  Online Business

    How Starting a YouTube Channel Teaches Creative and Business Skills

    Modern workforces are seeking individuals who are well-versed with experience in many aspects of a given field, as opposed to specializing in a specific task. This is evident in the fast moving world of digital marketing. Regardless of the industry, businesses are investing a lot in digital marketing, and the most engaging and impactful medium is video. YouTube, the second biggest search engine, has become a go-to source for easy to digest information, entertainment, and inspiration. Understanding the mechanics behind creating valuable video content and reaching a desired audience is a culmination of many hard and soft skills. By becoming a practitioner in YouTube, you will quickly face challenges that…

  • Video Marketing
    Marketing

    5 Ways Live Video Streaming Boosts Business Growth

    Buyers are increasingly getting used to watching and sharing short videos on social media. Platforms such as Facebook provide different alternatives for online advertisers looking for innovative ways for live streaming. Live streamed videos capture the attention of internet users fast. They provide an alternative for sellers to market products and services in ways that bolster their businesses.

  • Video Marketing
    Marketing

    4 Ways to Use Video Marketing Without Showing Your Face

    Camera shy? You can still create videos without ever being on screen. Still, more often than not, your voice should at least make an appearance or two. Even without showing your face, you can make those videos personal, tell a story and work for your brand – all important components to creating worthwhile video marketing campaigns. No matter which video marketing tactic you choose to try out, it’s all about offering great content. Forget about lengthy introductions and find ways to grab the viewer’s attention as soon as possible. If you don’t capture their attention within the first eight seconds, studies show, your viewers are likely to click away. Highlight…