Emoji Guide: What You Need to Know About Emojis for Your Business Marketing

Emoji Marketing Online

Emojis are refreshing and entertaining. They can add together a splash of individuality and a blip of color to even the incredibly dull email. They can start up any of your social media posts. They can also deliver specific emotions and messages better than any other words.

An emoji guide is a fantastic instrument to have with you all around. Now, what if I said to you that these tiny guys could produce a significant distinction in your open rates, general engagement levels, and click-through rates that they can breathe so much life into your product? That sort of shifts the game, right?

Your brand name and product can soar on the influence and popularity of emojis on social media platforms to make your note and message clear, amuse your followers, and come upon as more relatable. Come to think of it, on only Facebook Messenger, more than 900 million emojis are actually delivered each day with no text.

Why Use Emojis?

Several reports and statistics draw attention to how emojis can create an actual change and distinction for your website or company in so many ways. With more than 10 billion emojis posted every single day, there should be a touch of so much value to this trend!

For instance, utilizing emojis has been exhibited to enhance the engagement of networks if performed and appropriately handled. Involving emojis in your direct messages, email topic lines, and Instagram captions are all excellent ways of winning the mysterious notice of your target audience.

Facts: Emojis as part of digital marketing

These cute and fun pictograms are widely used because they effectively communicate feelings, thoughts, and emotions. They are so effective that even big brands employ them as part of their digital marketing strategy.

Fact #1. Emojis Provide Your Brand Personality.

Your brand is way beyond the design of your logos and the products you sell. It is affiliated to individuals, with character and unique personality, which facilitates customers to get along with and be dedicated to you.

Applying emojis in your communications and marketing provides your brand identity and personality. Whether you’re humorous and naughty or energetic and exciting, emojis can assist in humanizing your brand’s uniqueness.

Using and defining that persona in your marketing can also help you improve your brand perception.

Fact #2. Emojis Give Reactive Messaging and Real-Time Engagement.

While lengthy, pre-written emoji messages can, at times, lose the streak, a well-organized post can gain from an emoji.

Brands began utilizing emoji to show their consumers the human aspect of the business. So, there’s no justification why you should not incorporate emoji in any of your posts in your social media accounts the same manner you would in text communication. And if the chance asks for it, you can get artistic with emojis, even if the new emoji keyboard does not contain a logo that relates to your brand.

Fact #3. Emojis Link with your Target Audience.

With so many distinct emojis offered in the market, it makes it imperative that you recognize the implication behind any that you are planning to use. You don’t intend to begin arbitrarily, dropping out emojis with no strategy. Remember, you must make sure that they are affiliated with your target audience.

The style you will use is going to be a lot more distinct than a business targeting millennials in terms of what emojis you utilize.

Emojis To Aim in Your Marketing

When we talk about the usefulness of emojis within your brand’s promotion, there are limitless totals of personalities and characters that can be applied. There are specific emojis that have been established to be more efficient than others in terms of marketing.

Why don’t you take a look at this directory of emojis that can genuinely come in helpful for your subsequent digital advertising and find out what can work most excellent for your brand’s persona and continuing message?

Encourages Click-Through

  • 🚂 Locomotive Emoji
  • 🐙 Octopus Emoji
  • 🍒 Cherries Emoji
  • 🐴 Horse Face Emoji
  • 👖 Jeans Emoji

Boosts Engagement

  • 🐠 Tropical Fish Emoji
  • 🙆 Person Gesturing Okay Emoji
  • 🌤️ Sun Behind Small Cloud Emoji
  • 🍒 Cherries Emoji
  • 💃 Woman Dancing Emoji

The next moment you opt to transmit an email, a text, or a post on your social media accounts and other digital platforms, think about employing an emoji. They are an exciting and straightforward way to tell in some characters contained by your message.

From your own device, you can attach an emoji to your typewritten message to convey your brand’s fresh, bubbly, or imaginative side. It can be a fantastic way to retell your audience that there are genuine people with genuine emotions at the rear of your brand.


Making use of icons to connect, and the converse is no longer a new trend. In any case, images, pre-date the printed word. Just imagine the cavemen who decorated murals and paintings on their walls to reveal narratives of their culture and battles. The reality is images and icons can carry a lot beyond words. A lone picture can transmit emotion and tone that is personal and private to the addressee.

Today, it’s evident that emoji are not anymore the upholds of the immediate messaging minority, and as each good salesperson realizes if your clients are shifting their conduct, you must adapt and listen.

Emojis have offered us a different manner to communicate ourselves and bring about sentiment to the words we input. Putting in a thumbs up or a smiley face after your message can provide more perspective to a post or a message and help you be well known and understood.

In contemporary times, emojis have come to be much more intricate than the basic punctuation happy faces of history. If the lone smileys that you get are the simple ones, then, it’s the point in time to streamline your emoji game and create the difference to when you’re utilizing emojis in marketing online.

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Paul Tomaszewski is a science & tech writer as well as a programmer and entrepreneur. He is the founder and editor-in-chief of CosmoBC. He has a degree in computer science from John Abbott College, a bachelor's degree in technology from the Memorial University of Newfoundland, and completed some business and economics classes at Concordia University in Montreal. While in college he was the vice-president of the Astronomy Club. In his spare time he is an amateur astronomer and enjoys reading or watching science-fiction. You can follow him on LinkedIn and Twitter.

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