Management,  Marketing

Factors Associating Poor Business Branding and Low Sales

Logos Branding Sketch

A business exists to offer value or sell something to customers who in turn pay for the cost or the product with cash or equivalents. Without sales, companies will eventually run out or close down. There are many factors why customers aren’t buying your services or products anymore or at all.

Here are four factors associating your branding on why customers are not buying from you:

1. Market Irrelevance and Confused Branding

Nobody buys stuff or obtains services unless they need it or they are hungry for it. The biggest mistake that any business could ever make is to sell a product to customers that don’t need it. Different services and products appeal to different people. Thus, it is crucial in the early stages of business planning to identify target consumers as well as the relevance of the product to the place, time, phenomenon, climate, etc. It will be wise to seek business consultant advice when formulating branding strategies so it can work well with your future marketing efforts.

While we talk about “Branding” as an appeal to customers feelings and values, we also have to know that there are different types of branding and we need to check our understanding of each. When we speak of branding, we may think of Individual brands, Service brands, Organization brands, Personal brands, Group brands, Event brands, Private-label brands, Media Brands, E-Brands, etc. Brands may be concept brands where it promotes an idea or supports one, or it could be a commodity brand associated with a service. In business, however, you have to suit branding to what you sell.

Conduct market research so you can take a close look at your competitors and see the size of your market. This can potentially help you identify potential customers and know your advantage.

2. Cranky Customer Service

Your business should encompass every aspect of promise to consumers and their rights. This means that customer service must also be covered. Customer service is about giving the customers what they want and when they want your service or product. Good customer service can keep your customer base or increase it. A good business branding posits that you establish a culture where your customers feel good, where there is excellence, and that none of your staff are rude, unhelpful, and cranky.

3. Poor Marketing and Advertising Materials

Every business needs to market their services and products successfully. Marketing in itself is the process of planning, pricing, promoting, and distributing the products and services of a company or a business. Marketing makes use of communication and advertising tactics to persuade customers that your brand is what they need amidst the array of choices.

Advertising, for instance, is always present though people may not always be aware of it. Posters, billboards, television commercials, endorsements, etc. are all forms of advertising. Poor marketing and advertising are factors in reduced sales. Signages or billboards, for instance, have essential considerations to be effective. Your business might as well start investing in advertising providers for instance such as Shield CO Business Signs. If your business is low on sales, then it might be time to check out as well whether your advertising is conveying your brand at all.

4. Misguided Brand Positioning

Brand positioning is merely the process of positioning your brand in the mind of your customers. It is also referred to as brand strategy or brand positioning statement. The goal of brand positioning is to create a unique impression in the customer’s mind that will make your product or service distich and desirable in the market. Insights from your position statement can make great slogans or taglines in the long run that can be used in your advertisements.

There are several brand positioning errors; however, that should be avoided. Your brand should not be misguided so your customers will not be confused about what type of business or brand you have. This error is called confused positioning. Your customers may also get an unclear idea of your brand when the mistake of under positioning happens, if not, over positioning may also result when your customers get too limited awareness of what your brand caters.

Just like any strategy, Brand positioning must include your key ways and steps to clarify your worth in the market. You have to identify your competitors, do market research, develop your brand or product as well as test the efficacy of your brand. When all else is considered, it should all generate back good sales in the long run.

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Aaron Gordon is a writer for various blogs.

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