Got It Covered: The 9 Types of Business Insurance Out There
From Obamacare to workers compensation insurance, the waters of business insurance policies can be difficult to navigate. Ninety-four percent of small businesses believe they are adequately protected by their current insurance policies, according to Inc.com, but only a little more than half of them have the appropriate insurance necessary to recover from a disaster. There are certain insurance policies that a business is required by the government to have, and other insurance policies that intelligent business owners should maintain for their own protection. General Liability Insurance A general liability insurance policy is intended to protect you against a comprehensive set of scenarios, such as libel, slander, medical expenses and legal fees.…
5 Must-Dos to Increase Retail Shopper Conversions
Despite the Internet, brick and mortar retail store still serve the marketplace. The Bureau of Labor Statistics expects the employment of retail salespersons to grow approximately 17 percent from 2010 to 2020. Customers still enjoy the experience of shopping in a physical store or boutique, whether shopping for new clothes or books. Yet, to compete with e-commerce, brick and mortar store owners face the ongoing challenge of converting leads into buying, even loyal, customers. Unlike the Internet and e-commerce sites, stores create personal shopping experiences. To capitalize on this advantage, retailers can note the following techniques to boost those sales. 1. Create an Experience Start by making your store an…
How to Connect Your Mobile Lifestyle With the Rest of Your World
Worldwide use of mobile devices is on the rise. During the second quarter of 2013, 432 million phones were delivered to eager customers across the globe, the International Data Corporation reported. For that same period one year ago, that number sat at (a still-impressive) 400 million. According to the security company Sophos, the average American carries around three mobile devices. Sure, some of these pieces of equipment are connected to other pieces of equipment (we’ll talk about tethering shortly), but most of the devices are being used wirelessly. E-book readers, smartphones, tablets, laptops—they’re all accessing the Internet with no cord. However, it’s not just the Internet people are accessing while…
Reducing Internet Downtime Saves Businesses Money Over Time
The Internet has over the years had a significant impact on the way business is done in many organizations. This is a major shift from the early adopters, who were using the Internet for simple tasks such as reaching out to audiences via websites and providing a resource for employees to communicate or conduct surveys and research – there was absolutely no way of measuring its impact on an organization's bottom line.
What is Preventing Your Business from Prospering?
While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…
Leadership in Business
When it comes to running a business there are all sorts of different styles of leadership you can take advantage of. However, not all forms of leadership are going to work in certain situations so knowing what there is available to you and what is going to work for you is always necessary. This way should alternative situations arise you are able to change your leadership style in order to best fit the situation and the circumstances. Some cases you may find an online business courses advantageous. Charismatic One of the best forms of leadership is a charismatic leader. This is when you are able to inspire individuals and influence them…
Address Validation Tools Can Save Your Business Serious Cash
You’ve captured the addresses of customers and prospects the same way for years, and you don’t really want to switch over to another system that requires re-training your employees. The learning curve and training time are nothing, however, compared to the costs your business incurs because of dirty data in your system. A whopping 94 percent of companies suspect their databases suffer from major inaccuracies, a QAS.com report on data quality notes. Even if you don’t think data cleaning is worth the time and effort, there are indirect and direct costs associated with data quality issues that all businesses need to be aware of. Direct Costs The postage you spend…
The Importance of Listening to Collective Wisdom
How well you observe people as they interact with various technologies determines your ability to take stock of how they experience products, services, and the beneficial solutions they find in them. Consumers take to innovative products and services positively with an amazing amount of appreciation reflected in the way they patronize, perpetuate the value promise, and even “advertise” them for other consumers to experience. In the process, consumers become distributors of marketing information relevant to the ongoing retail cycle. Your mastery of reading through the way people in organizations solve problems, sustain brand beliefs, or find business solutions in agreement with corporate growth and profitability also determines your continued success…
5 Effective Ways To Track Entertainment Spending
Tracking expenses for entertainment is one of the hardest things to do. The reason it's so hard for most of us to get our heads around expenses is because we're too busy having fun and not monitoring our monthly budget. Here are five simple ways to get on top of your entertainment expenses before they derail your savings account.
How to Write a Business Plan that Secures Funding
Simply having a great business idea is not enough, one needs strong capital support from investors in order to make their idea a reality. The best way to acquire funds is to lay out a good business plan as financiers require a solid plan to evaluate an investment opportunity. Through a business plan, you can communicate your new business idea’s potential to investors in a logical and convincing manner. Writing an effective business plan may seem like a tedious task but it is critical in helping potential investors assess the business risks before investing in the company. When working towards building a workable business plan, ensure that it clearly and…
Understanding the Ins and Outs of Foreign Exchange Rates
If you’ve traveled anywhere overseas, you will have had to change the currency you use, trading in one type of money for another. Beneath this simple switch lies a complex world of economies and finance that makes up the global marketplace. In this guide, we will go over some of the basics so that you understand a bit about how this field actually works. What Does Money Cost? Everything on Earth has a value that society places on it. From fruit to computers, we are willing to spend a certain amount of cash on those objects. From one country to another, these values can shift and change, meaning that the worth of…
How Has Social Media Revolutionized Marketing?
Globalization of the world's trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing.
