• Oracle Redwood City. Photo by King of Hearts. License: CC BY-SA 3.0.
    Business Tools

    Implementing Oracle Business Intelligence in the Right Way

    The Oracle Business Intelligence comprises of various set of tools that support the end users to access reports and analysis for decision making purposes. Now, what can be the different tools for implementing business intelligence (BI)? They are discussed in the following. KPI (Key Performance Indicators): These are the kind of indicators that are used to monitor the present status and then forecast and anticipate the future performance of the organization. They can be considered as the health indicators of the industry and a proper guide to performance management. Data Warehousing: DWH or data warehousing are often considered as the first step towards BI. It is the main pool of…

  • Rich Snippets
    Marketing

    How Have Snippets Turned Into Important Social Media Tools Today?

    Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…

  • Cookie Dough Fundraisers. Photo by Brian Richardson. License: CC BY 2.0
    Finance

    5 Things to Expect with Cookie Dough Fundraisers

    One of the most popular forms of fundraising for school organizations, Girl Scout troupes, and even sports teams is selling cookies. Everyone likes cookies, and cookie dough is easy to bake because it is pre-mixed and molder, ready for the oven. However, like any other fundraising, there are some expectations which can be eye openers. Understanding how to raise funds through selling cookies is one way to ensure success. Here are five things to expect with cookie dough fundraisers: Not all cookies are created equal. People like cookies, but different people like different cookies. In the same way, not all chocolate chip cookies are the same. Finding good cookie dough…

  • Office Furniture. Photo by bfi Business Furniture Inc. License: CC BY-SA 2.0.
    Logistics,  Management

    How to Furnish an Office When You’re Starting from Scratch

    When you first launch a startup you’re unlikely to have your own office. Some people may be lucky enough to gain enough funding that they can have an office straight away. But more often than not founders of small companies begin working at home or using co-working spaces. When it’s time to move into your own space, you’re tasked with furnishing and decorating your office so that it’s both functional and good looking. Eventually, you’ll want your office to reflect your brand and work ethos, but to begin with you probably just want to focus on its functionality. Before Buying Before you buy any office furniture there are some things…

  • Office Environment
    Management

    5 Essentials for Encouraging Good Manners in the Office

    Manners aren’t what they used to be, and while it’s a relief for men not to have to stand up every time a woman enters the room — for both genders — some of the old social norms really did keep things feeling more kind, civilized, and stress-free. Not too long ago, there was a very agreed-upon set of rules and decorum that almost everyone followed anytime they were at work, a church potluck, or any other social gathering. However, things have changed, and they’ve done so in a very short amount of time, which means that knowing the best way to act in a work environment is oftentimes not…

  • Venture Capitalist
    Finance

    Pitching a VC? Don’t Make this Mistake

    Ask any millionaire for the secret to their success, and they will probably tell you that entrepreneurship helped them reach their financial goals. However, starting a business takes money. While it's possible to launch a successful enterprise on a shoestring, many businesses require an influx of capital in order to get off the ground, and that money often comes from venture capitalists (or VCs).

  • Handshake
    Marketing

    A Digital Dilemma: Building Powerful Offline Connections

    In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. If you have exhausted the digital channel, perhaps, now is the perfect time to go back to our core where in-person network is prioritized more than digital networking. Logically, your concern might be how can you build offline connections effectively. Below are the steps in building powerful and valuable connections and turning them into quality relationships. 1. Leverage your social media presence Your LinkedIn connections and Twitter and…

  • Digital Signage
    Marketing

    Tips for Choosing the Best Digital Signage Templates

    In addition to giving your brand visual identity, using the best digital signage templates communicates your products to your clientele. You achieve this by optimizing your signage for the best readability through various design elements such as colors, structure, orientation, and text among others. Note that designing digital signage templates is a task best left to professionals, and it is advisable to hire a good designer for the best results. The following are some guidelines used in designing digital signage templates: 1. Structure your template using rows, columns and categories Structured menu content is easily understood by customers, making it is easy for them to decide what to order. For…

  • Offline Promoting Tactics
    Marketing

    5 Offline Promoting Tactics for Your Small Business

    The world of today can be divided into two groups of people: those who live online and those more oriented to the offline world. Every business owner should be aware of this division. Also, this Internet-wise duality can be of essential importance when it comes to planning your marketing campaign. If your business is more oriented towards middle-aged and older people, then it is clear that the promotion of your small business should definitely be directed to offline promotional methods. On the other hand, products designed for younger generations must be presented both online and offline. Here are some useful offline promoting strategies that could help you improve the visibility…

  • Simplify Info
    Public Relations

    How to Make Technical Information More Digestible for Your Audience

    Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…

  • Business graph
    Marketing

    5 Simple Strategies for Your Business Online Boost

    It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…