• Shopping Carts Groceries
    Business Tools

    How Retailers Are Offering a More Personalised Shopping Experience

    Over the past decade, shoppers have been abandoning the in-store experience in favor of online shopping. In order to boost offline appeal and regain customers, marketing strategies must focus on adapting to the changes, rather than fighting against them. So, how do retailers increase their customer retention by offering a more personalized shopping experience? In-store technology The travel sector has faced significant difficulties due to the rise of online travel agents. With companies such as Airbnb and a plethora of agents taking their businesses online, physical travel agents have had to think of innovative ways to retain the holiday booking experience as an offline task. Virgin Holidays have taken this…

  • File Cabinet
    Management

    Why Effective File Management Is so Important

    Untidy, messy office due to a pile of paper stacks doesn’t create a proper environment for working. Employees give a significant portion of their time in work, if the office doesn’t feel welcoming, then that’s a problem of the management. If the employees do not feel the urge while completing a job, then eventually the productivity gets hampered. On the other hand, messy office means one needs to go through a lot of items to find out what that person was looking for, which itself is very time-consuming. Wasting of time leads to delaying, which ultimately results in low productivity. To have a neat and clean office, other than maintaining…

  • Chatbot
    Business Tools

    How to Deliver Modern Customer Experience with Chatbots?

    Today, customers interact with brands in more ways than ever, across unique channels, devices, and time zones. While technology and automation have obviously taken businesses to the next level and made the modern customer experience much noisier. Multiple customer interactions happen 24×7, and many fly below the radar. Bain & Company survey found out that 80% of businesses had delivered “superior customer experience.” In this age of hyper connectivity, brands can engage their customers in more innovative ways to go beyond their expectations and deliver great customer experience. Here are 6 different ways to deliver a modern customer experience. 1. Use Automation “Chatbots are making their way into the landscape…

  • Tech Support Computer Repair
    Logistics

    How Technology Is Changing the Logistics Services Industry

    Few areas of the modern economy remain untouched by technological advance. And the world of logistics is no exception. Driven by the explosive growth of the e-commerce sector, shipping companies have been driven to resort to ever-more sophisticated methods of getting a package from A to B at minimal cost and within minimal time. The result has been an unprecedented level of change. But what does that change look like?

  • Smartphone Business
    Marketing

    Reach, Engagement, Placement, and ROI: A Crash Course in Influencer Marketing

    You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according to the experts, this subset of internet marketing is poised to become even more important as we head into the 2020s. If you don’t know what (or who) an influencer is, or why you should try to get one (or more) for your company, then read on for a crash course in influencer marketing! First, Just What the Heck Is an Influencer? As the name implies, an influencer is someone…

  • Startup Office
    Management

    5 Hot Desking Tips to Increase Productivity

    Are you always looking to make efficient changes in your business to be more productive? Do you like to stay on top of business and general working trends? Hot desking is starting to become a very common practice in a lot of office spaces, and for a good reason. The practice makes people communicate more and gives smaller spaces a lot more efficiency. If your workplace is going a bit stagnant, hot desking may be the answer you are looking for. Hot desking is essentially taking away assigned seating for some, or all, of your employees. You have to keep up with workplace innovation to succeed, so consider switching things…

  • Customer Card
    Marketing

    How to Keep Customers Loyal to Your Brand

    As the saying goes: "Quality is better than quantity", and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

  • Upset Tired Employee
    Management

    How To Recover From Losing A Key Client: A Guide

    Disappointing. Surprising. Down-right terrifying. Yes, these are all terms we’ve heard used to describe the loss of a major client. Whether you’re a one-man band, SME, or major organisation, losing a key client can have serious repercussions for your business. Unfortunately – although perhaps reassuringly – it’s something that almost every entrepreneur and business will face at some point. What’s more, the manner with which you react to the situation can lead to a net benefit in terms of both profit and professionalism. In this article we discuss how to recover from losing a key client and how the negative circumstance may be turned into a positive. Don’t burn your…

  • Black Painting Wall
    Economics

    4 Green Technologies Shaping the Future

    When you plan to fix up your home, you may be overwhelmed when you think about where you can invest your time and money. When your HVAC system unexpectedly breaks down, for example, you are going to service it quickly, but what about long-term improvements to help you live a more eco-friendly lifestyle? Technology changes rapidly, and you want to know what to look for when planning for projects such as home renovations. Consider the following new green technologies that are shaping the future. Solar Paint Rather than decorating your walls with solar panels, you can instead use paint to absorb sunlight and harness this energy (as long as you…

  • Office Laptop Mouse
    Management

    How to Discover the Ideal Office Space for Your Business

    Finding a new office space for your business can be challenging and requires careful thought and planning. A new office is much more than a simple change of address since the property you opt for will reflect your company's values, culture, and brand personality. Therefore, it's crucial to have a clear understanding of your requirements before setting out to seek new office space.