How Are Portable Display Units Helping Brands Define Their Presence?

2007 SecuTech Expo photo by BrockF5. License: CC BY-SA 3.0.

Social media has been giving traditional print and TV advertising a stiff competition for the last couple of years. Considering how expensive advertising rates are on the country’s top national newspapers and TV channels, it’s no wonder so many veteran brands have opted for social media marketing over traditional marketing. It should not surprise you that new brands are doing the same. However, not all brands can stick to dedicated e-commerce. They need to pay attention to their brick-and-mortar fronts as well.

Brands must acquaint their new products and services to their loyal customer base if they are to succeed. Statistics show that trade shows provide a robust, yet level platforms for new and old brands alike. Through dedicated trade expos brands can reach their target consumers in a streamlined and effective manner.

You may have noticed the old-school entrepreneurs use standees and window displays in their retail stores. These are very common in the shopping malls in suburban areas. Most urban malls have embraced a heavily digital persona. Even then, there are makeshift kiosks from new makeup brands and temporary stalls for new lines of products from favorite brands. Several makeup brands, home appliance brands, home improvement brands and lifestyle brands resort to temporary pop-up stores inside shopping malls.

What makes mobile displays highly successful?

The recipe for success with displays involves a few secret ingredients, cost-effective advertising, and quick setup options. Specifically:

  • While portable displays are light and temporary, the effect that they have on the audience must be permanent.
  • The displays should contribute to a high brand impact and recall.
  • They should be able to boost sales.
  • The signage units should support a high ROI.
  • They should also be convenient to set up, dismantle and carry.

These are some of the primary traits of a reliable portable display unit brands at trade expos adopt. It may sound like a narrow set of options, but do not be mistaken. The realm of portable displays is quite expansive, and it can serve your brand too.

What kinds of portable display options can you explore during a tradeshow or mall setup?

Here are a few portable display options that you can explore for the upcoming trade expo or product expose at the central mall –

  1. Banner stands – Banner stands are simple yet elegant. They never go out of style. Whether it is a formal conference and seminar or a commercial product launch, you can rely on these vertical vinyl printed units for carrying your message to the target users. You can pick the correct size for your brand that goes well with the design. Creating a back wall from these stands is quite easy. Place them adjacently to create an impressive graphic back-wall that adds impact to your brand presence.

  2. Pop-up displays – Pop-up displays are popular at trade expos because many are impressive, effective and even economical. Are you keen on transporting a miniature version of your shop and all the branding elements with it to the site of the trade show? Then go with a pop-up display. You can customize it, so it fits the dimensions of your kiosk or store. Include tabletop displays, charger units, and island space inside it to utilize the space smartly.

  3. Fabric displays – Over the last few months, market experts have noted an increase in the occurrence of fabric displays. Several high flying cosmetics, skincare, healthcare and fashion brands prefer leveraging these fabric-base signage units since they are eco-friendly, reusable, recyclable and cost-effective. The modern printing technology enables the display of the actual colors that preserves the brand identity. Fabric displays are no longer a symbol of a shoestring budget or last-minute setups. They are a sign of an environmentally aware brand that cares about quality and brand image.

  4. Double-deck turnkey booths – Double-deck turnkey booths are ideal for your brand if you want to create a long-lasting impression. These look luxurious, feel opulent, but they are unbelievably easy on the pockets. When you are expecting to entertain more people that your floor space will permit, what can you do? One option is to make your potential paying customers wait in line for their turn and rush through the rest of the process. The other option is to opt for a second deck that might offer comfortable seating and enough space. Turnkey booths provide flexibility and utility with style.

  5. Modular Displays – Modular displays are for the perfectionists among you. These are the mini-versions of your brand store that consist of every speck of detail including shelves, power outputs, charging decks, tabletop displays, hanging display racks, dedicated display screens for tables, seating and island areas, and much more. Thanks to modern tech, you don’t have to build your kiosk from scratch. Modular displays allow you to carry your brand inside a portmanteau. You can snap it open and set up shop within a couple of minutes.

  6. Other mobile display options – Apart from the notable display options we have mentioned here, there is always the step and repeat background, backlit panels, pop-up backdrops and fabric panels. However, using these individually have failed to generate impressive effects on the audience in the past. They work best in cohesion with other types of portable display units including the turnkey rents, modular displays, pop-up booths and truss kiosks.

Learning about the versatility of these portable exhibits can make any marketing expert giddy. The sheer diversity is enough to make your head reel. The process of choosing the correct display unit and rentals for your company should depend on the kind of placement, exhibit environment, the demographics of the audience, the budget for marketing and the available technology. The right display and design company can help you rendezvous with the best customers in the world.

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Charles Brown is a freelance writer and blogger. He contributes to various blogs.

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