6 Benefits of Implementing PPC to Boost Your Marketing ROI

Today’s digital marketing landscape is incredibly stacked and competitive. And, with a vast number of different marketing channels for competing, how couldn’t it end up that way? To put things into perspective, recent surveys claim that global spending on digital advertising amounts to a hefty $522.5 billion.

It’s obvious that competing in such a harsh environment requires a very thought-out, versatile, and careful approach where each dollar spent will produce a satisfying ROI.

That brings us to the issue of PPC which has a reputation of creating rapid brand exposure, albeit in a very limited time frame. Are these limited results enough to warrant the price you are asked to pay and can throwing PPC into the shuffle actually boost your marketing ROI?

Let us try to find out together.

Flexible pricing models

Speaking in purely financial terms, this has to be one of PPC’s greatest advantages. First, if you want to work within set budget boundaries, you can opt for the PPC packages which allow you to set the maximum budget for your ads. Once you run out of clicks, you have no added costs. On the other hand, PPC venues also offer other, more flexible models like charging on the percentage of Ad spend, performance-based charging, hybrid models, and, in the case of some agencies, even hourly charging. So, no matter what your resources are, you can find some model that fits your campaign.

You can compete even if your SEO is still taking off

Ever since the very inception of digital marketing, SEO has been one of the most reliable ways to grow your business and supply your website with sustainable, long-term organic traffic. The drawback of this marketing approach comes in the form of the length it takes to fully take root, which in modern fast-paced terms can last eons. The PPC that put your brand directly on top of any brand-related SERP do a wonderful job of bridging this gap and giving your brand immediate exposure before your SEO game truly takes off. The combination of the two can prove to be a killer combo.

Excellent third-party support

The venue of PPC has by now been explored to great length. So, if you are just dipping your toes in this pool, you can expect to find excellent third-party support. On the one hand, you have a whole slew of effective resources ranging from more versatile tools like Google Analytics to specialized PPC-oriented dashboards. On the other, you have a bunch of seasoned marketing experts who are offering professional PPC packages with virtually no involvement on your behalf. So, it’s safe to say that, unlike some other approaches, PPC packs a very generous learning curve and a lot of safety nets to fall onto.

An instant brand recognition

The recent surveys say that consumers are ready to pay 46% more for the brands they trust. Well, it is good to point out that recognition does make a great contribution to that sense of trust. Putting your paid ads at the top of the SERP may not seem like the best way to build that trust, but it makes sense after a couple of queries. Consumers are looking for concrete solutions to specific problems. Why wouldn’t they decide to check the brands willing to invest in advertisements instead of digging through the second or third page of the SERP? The longer your ads are in the shuffle, the greater the effect you get.

A shortcut to your ideal customers

The whole concept of ROI revolves around one simple idea – not wasting resources and achieving more with less. This is a good opportunity to mention that as reliable and long-lasting as they are, marketing strategies like SEO cast an incredibly wide net and lead consumers down the long funnel before they make the conversion. On the other hand, PPC presents immediate ROI in its simplest form. Since they are targeting the consumers who are already showing interest in your services, PPC only bring them closer to their goal. The revenue gained this way can be used to fuel other longer campaigns.

You get to highlight unique offers

Last but not least, we would like to remind you that the appeal of one brand is not always built through long-term campaigns and customer engagement. Sometimes, calls-to-actions, guerrilla marketing, and limited-time offers present a great way to give your efforts some sense of hype and put your brand on the map. Well targeted PPC present the best possible way to widely advertise these limited-time offers. Traditional media outlets like TV and magazines which were used for these types of offers are now horribly lagging behind. PPC offers a much greater level of customizability and urgency.

Conclusion

These were the top six benefits that should give you a better idea about why targeted paid ads make a killer addition to any comprehensive marketing strategy. Sure, running these campaigns for an indefinite period of time is not really sustainable, at least looking through the sharp lens of ROI. But, using the inherent benefits of PPC like versatility, customizability, short sales funnel, and the top position on the SERP to complement other more complex marketing approaches may go a long way to boost your marketing ROI.