Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success.
It’s a Data-Driven Science
No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new audience, but don’t waste energy, time or money contacting people who don’t fit into your desired customer profile.
Be Relevant, Be Generous
After spending the time to find a specific target niche, make your message worth your readers’ attention. If you were meeting face-to-face for the first time, how would you keep their attention? First impressions last a long time. Cater to potential customers with a well-thought out message, relevant information and an offer that’s too good to refuse.
Use All Outlets
Small business owners tend to think that the only successful marketing strategies are executed online. Maintaining a relevant online presence is essential. Consumers look for effective landing pages to navigate and active social network feeds to troll, but online isn’t the only way to reach an audience.
Businesses can utilize postal services to contact clients. SoLoMo Marketing, which refers to marketing to social, local and mobile customers, is a great way to capitalize on involved consumers that are nearby. If your business sends out mail frequently and monthly postage amounts to over $50 monthly, you should always consider investing in postage meters for small business owners to help get started.
Choose Style Over Length
A marketing myth is that all communication must be short to be successful. Granted, you don’t want to overwhelm the reader, but if the message is clear and interesting, you’ll have their attention. Choose a format that communicates relevant information, interactive tools and action-promoting offers.
Track Success, Monitor Mistakes
Give your campaign some time to grow and don’t jump ship if the first set of results aren’t as high as you had hoped. Expand and change as you learn what works and what doesn’t after an extended period of time. Making a decision or counting something as a success or failure is better done if you have time-proven results to back it up.
Keep an Eye on Competition
Don’t ignore competition or the campaigns put on by non-competitors. Just because something is working for another company doesn’t mean it will work for you, but it could help lead to new ideas you can build on. Staying up-to-date and applying what you learn will keep your business relevant and competition at bay.