• Business Employees Team
    Public Relations

    Personal Touch – 5 Secrets to Creating Lasting Business Relationships

    Lasting business relationships are necessary if you want to succeed. You want to be the first person your colleagues think of when they need the job done. But how do you build a business relationship that can stand the test of time? With these five, simple steps you’ll find it’s easier than you thought. Remember Birthdays Remembering someone’s birthday is an effective way to show that you acknowledge him or her. By doing this, your colleague won’t feel like a face among many but like an individual who is an asset to the group. It also shows you care about them because you’re capable of remembering personal details. Consider purchasing…

  • Social Networking
    Marketing

    What is the Role of a Brand Ambassador and How to Build your Dream Team?

    If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…

  • Office Exterior Greenery
    Management

    How to Enhance the Beauty and Functionality of Your Office Exterior

    Why do we wear official clothes to work? Why do authors use pseudonyms? Why do celebrities wear makeup? The answers to these questions are all the same and downright simple – appearance matters! In our current society, regardless of our values and motives, it is our looks and behavior that defines who we are. This importance of appearance and its influence on society plays a significant role in the corporate world. The exterior looks of your organization, i.e. its physical space, can affect your customer’s attitude towards your business. Thus, it is important for you to ensure that the exterior is appealing at all times. The following are some means…

  • Give Back
    Public Relations

    4 Ways Your Business Can Give Back

    If you own a small business or are the CEO of a major corporation, there are many ways you can use some of your profits and time to give back to the community. In addition to doing some good in the world, participating in philanthropic activities can help boost your company's reputation. Here are four of the best ways your business can give back to the community.

  • Businessman With Laptop
    Public Relations

    Great Tips on How to Look like a Professional

    Regardless of what you were taught, in the world of business, appearance definitely matters. You need to inspire trust in your clients, and you need to make them feel pleasant. Most importantly, if you manage to send the message that you are someone who cares about his/her looks, you are more likely to convince people that you also care about your business.

  • Handshake
    Marketing

    A Digital Dilemma: Building Powerful Offline Connections

    In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. If you have exhausted the digital channel, perhaps, now is the perfect time to go back to our core where in-person network is prioritized more than digital networking. Logically, your concern might be how can you build offline connections effectively. Below are the steps in building powerful and valuable connections and turning them into quality relationships. 1. Leverage your social media presence Your LinkedIn connections and Twitter and…