• Customer Card
    Marketing

    How to Keep Customers Loyal to Your Brand

    As the saying goes: "Quality is better than quantity", and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

  • Customer Card
    Public Relations

    How to Reward Loyal Customers

    Gaining clients loyalty should be your main goal as a business owner or an entrepreneur. For your business or organization to grow from being a local business to being an international business, you need loyal and supportive customers. As a business owner, it is your responsibility to ensure that your company or organization is meeting the demands and needs of your clients. Also, ensure that you are on top of your game when it comes to customer service as it will help you attract more clients as well as gain the customer’s trust. Here are some of the things you can do to reward your loyal customers. 1. Offer your…