Trade events represent great opportunities for businesses to reach new clients and improve profits. Here’s how you should prepare for your next trade event. Plan of Action Putting a plan in place will allow you to get the most out of your appearance at the trade show. If you turn up without a solid plan in place, you will probably end up getting your approach wrong. So, you should sit down with your team of colleagues and discuss how you’re going to achieve your goals. And before that, you will need to outline exactly what those goals are. The plan doesn’t have to be massively detailed, but it is important…