• We Love Our Customers. Photo by Scott Richard. License: CC BY 2.0.
    Marketing

    Winning New Customers For Beginners

    Before we get started, let’s get one thing straight: the customer is the most important person to your business. If you cannot win your fair share, then the company will be set for failure. It doesn’t matter how fantastic your products, this is the harsh reality that surrounds your ventures. This shouldn’t incite fear. Instead, it should help you get your priorities in order. There are many different aspects that contribute to the overall success of your business. However, success in this particular field will give you far greater chances of success. Even if you’re taking your first steps into the world of business, these tips will help you cover…

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    Public Relations

    5 Ways to Present Online Testimonials for Your Business

    Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…